Privacy Policy
Effective Date: 9 October 2025
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1. Introduction
Welcome to ProfitCraft.co.uk, operated by Edge Invest LLC (trading as ProfitCraft) (“we”, “us”, “our”).
We are committed to protecting and respecting your privacy. This policy explains what personal data we collect, how and why we use it, who we share it with, and your rights regarding your personal information.
This policy applies to all data collected through our website (ProfitCraft.co.uk), webinars, video courses, marketing activities, and any related services we provide.
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2. Who We Are (Data Controller)
For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is:
Legal Entity: Edge Invest LLC (trading as ProfitCraft)
Registered Address: 5830 E 2nd St, Ste 7000 #25271, Casper, Wyoming 82609, United States
UK Data Protection Representative:
Edge Invest LLC (UK Contact Office)
14/2E Docklands Business Centre, 10–16 Tiller Road, London, E14 8PX, United Kingdom
Contact Email for Privacy Matters: [email protected]
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3. What Information We Collect
a) Information You Provide to Us Directly
• Webinar Registration: When registering for a webinar (via EverWebinar or similar platforms), we collect your first name and email address.
• Course Purchase: When purchasing a course, our payment processor (Stripe) collects information necessary to complete the transaction, including name, email, and billing address.
• Communications: When you contact us by email, we collect your email address and any other information you include in your correspondence.
• Community Interaction: When you participate in our Telegram or Discord communities, we may view your username and any information you voluntarily share. Please note that these platforms operate under their own privacy policies.
b) Information We Collect Automatically
• Website Usage Data: We collect technical information such as your IP address, browser type, device data, pages visited, and session duration using tools like Google Analytics.
• Webinar Interaction Data: Through EverWebinar, we may track whether you attended a webinar and for how long.
• Course Interaction Data: Our course platform tracks your progress (e.g., videos watched, modules completed) to provide support and improve your experience.
• Advertising Data: Using Meta (Facebook) Pixel and Google Ads Tag, we collect data about your actions (e.g., registrations or purchases) for analytics and retargeting purposes.
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4. How and Why We Use Your Information (and Our Legal Basis)
We only process your personal data where lawful under the UK GDPR. Our legal bases include:
a) To Fulfil Our Contract with You
Purpose: To provide course access, process payments, and deliver customer support.
Data Used: Name, email, billing information, course progress data.
b) With Your Consent
Purpose: To send you promotional emails, newsletters, and marketing materials via Mailchimp or similar providers.
Data Used: Name, email address. You may withdraw consent at any time via the “unsubscribe” link in any email.
c) For Our Legitimate Interests
Purpose: To improve services, analyse traffic, and advertise relevant content to you.
Activities:
• Analysing site traffic (Google Analytics)
• Analysing webinar attendance (EverWebinar)
• Retargeting and ad performance tracking (Google Ads, Meta Ads)
Data Used: Usage data, advertising data, webinar interaction data.
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5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website and advertising.
• Strictly Necessary Cookies: For website functionality and secure payment processing.
• Performance Cookies: (e.g., Google Analytics) Help us understand how visitors use our site.
• Targeting Cookies: (e.g., Meta and Google Ads) Used to show relevant ads based on your interactions with our site.
You can manage your cookie preferences through your browser settings.
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6. Who We Share Your Data With
We do not sell your personal data. We only share it with trusted third-party processors who support our operations:
• Payment Processor: Stripe (secure payment processing).
• Webinar Platform: EverWebinar.
• Email Marketing: Mailchimp.
• Advertising: Google and Meta (Facebook).
• Analytics: Google Analytics.
• Course Hosting Platform: Used to grant access and track learning progress.
• Community Platforms: Telegram and Discord (independent controllers with their own privacy policies).
All service providers are contractually bound to handle your data securely and in compliance with data protection laws.
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7. International Data Transfers
As a U.S.-based company serving UK customers, we may transfer personal data outside the UK.
When we do, we ensure appropriate safeguards are in place under UK GDPR Article 46, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
By providing your information, you consent to this lawful transfer for processing by our trusted partners.
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8. Data Retention
We retain personal data only as long as necessary for the purposes described:
• Marketing Subscribers: Retained until you unsubscribe, after which data is deleted promptly.
• Customers: Purchase and account information is retained for up to six (6) years for tax and legal compliance.
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9. Your Rights Under UK GDPR
As a UK resident, you have the right to:
• Be informed about how your data is used.
• Access the data we hold about you.
• Request correction of inaccurate information.
• Request deletion of your data (“right to be forgotten”).
• Restrict or object to processing.
• Receive your data in a portable format.
To exercise any of these rights, contact us at [email protected].
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
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10. Data Security
We use appropriate technical and organisational measures to protect your personal data, including SSL encryption (HTTPS) and partnerships with reputable third-party platforms that maintain strong security practices.
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11. Children’s Privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from minors.
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12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The latest version will always be posted on this page with the effective date. Significant changes will be communicated via email.
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13. Contact Us
For privacy inquiries or to exercise your data protection rights, please contact:
Email: [email protected]
UK Data Protection Representative Address:
Edge Invest LLC (UK Contact Office)
14/2E Docklands Business Centre
10–16 Tiller Road
London, E14 8PX
United Kingdom